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Myths and Misconceptions about SEO

Myths and Misconceptions about SEO

Not only some of the following ideas are extremely bad regarding SEO,  but they can also hurt you… A lot!

1. Keyword Stuffing

While some might think that keyword stuffing is good practice when it comes to ranking, it has been proved that the effects are actually opposite.  Search engines can easily tell when there is keyword abuse within a text.  The trick:  It has to sound normal…easy enough, no ?  There was a time when this worked pretty well.  Google is now more intelligent than ever and will see your content as unrelated if you are lucky or most likely see it as fake content.

keywords-stuffing

2. Meta Tags

A long time ago, some meta tags (particularly, the meta keywords tag) were a crucial part of the SEO process.  You would include one by one the keywords you wanted for your site to rank and when users typed in those exact terms, your page would come up in the search results.  This process was quickly abused to death, which naturally lead all major search engines to drop them as an important ranking factor.

meta-tags

On the other hand, some other meta tags, particularly the title and meta description tag, are crucial for SEO. Furthermore, the meta robots tag is an valuable tool for restraining crawler access. Consequently, while properly understanding the functions of meta tags is crucial, they’re no longer the central focal point  of SEO.

3. SEO is something we need to do once and forget

It’s sad to witness organic search traffic fall gradually over time, but all too often that’s exactly what happens when no or very little effort is applied towards SEO. SEO needs to be constantly maintained mainly because of new content, new pages, new search algorithms, new technologies, link degradation, etc.

organic-traffic-loss-analytics

For a minority of web sites, SEO doesn’t need to be continuously invested in.  This apply especially when their clientele comes mainly from mouth to ear and their website sole purpose is acting as a business card.  For the rest of us, SEO efforts is essential.

 

More to come…

 

8 Comments
  1. Alex Jun 05, 2015 - 06:55 PM

    Thanks so much for the very insightful information. Keep up the good work! You’ve earned another keen reader for your website. How do I subscribe for your news feed?

    • bunchamedia Jun 06, 2015 - 08:44 AM

      Glad to count you as a reader! You can register to our newsletter by adding your email at the bottom of this page.

  2. T. Simons May 02, 2015 - 10:29 PM

    How can I attract more hits to my composing weblog?

  3. Simon B. Apr 18, 2015 - 10:39 AM

    Very good information on web marketing. I discovered your site by accident on stumbleupon.

    Bookmarked for later! See you soon.

  4. Rich Apr 18, 2015 - 08:44 AM

    Howdy would you mind sharing which blog platform you’re using?

    I’m going to start my own blog soon but I’m having a tough time chooding between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your layout seems different then most blogs and I’m looking for something unique.
    P.S Sorry for being off-topic but I had to ask!

    • bunchamedia Apr 18, 2015 - 08:59 AM

      This website is based on wordpress. The CMS you chose is in no way any limit to what you can accomplish. Just choose one you are comfortable with. Happy coding

  5. Adam k Apr 15, 2015 - 12:06 PM

    Nice post BM! I think there are many more misconceptions about SEO that we see especially from non-SEO people. You mentioned some good ones, meta tags especially have changed, and for sure SEO is not a one time thing. It is something you need to keep in mind in everything you do with your company – like a lifestyle for your website 🙂
    Yesterday I published a similar article to yours. Check it out! It is about the misconceptions non-seo’s usually have about the stuff we do. http://uni-interactive.com/5-misconceptions-we-wish-ceos-did-not-have-about-seo/

    • bunchamedia Apr 16, 2015 - 04:33 AM

      Same goes to you! We enjoyed reading your post
      We will definitely read more of your articles. Let’s share the knowledge!

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