Not only some of the following ideas are extremely bad regarding SEO, but they can also hurt you… A lot!
1. Keyword Stuffing
While some might think that keyword stuffing is good practice when it comes to ranking, it has been proved that the effects are actually opposite. Search engines can easily tell when there is keyword abuse within a text. The trick: It has to sound normal…easy enough, no ? There was a time when this worked pretty well. Google is now more intelligent than ever and will see your content as unrelated if you are lucky or most likely see it as fake content.
2. Meta Tags
A long time ago, some meta tags (particularly, the meta keywords tag) were a crucial part of the SEO process. You would include one by one the keywords you wanted for your site to rank and when users typed in those exact terms, your page would come up in the search results. This process was quickly abused to death, which naturally lead all major search engines to drop them as an important ranking factor.
On the other hand, some other meta tags, particularly the title and meta description tag, are crucial for SEO. Furthermore, the meta robots tag is an valuable tool for restraining crawler access. Consequently, while properly understanding the functions of meta tags is crucial, they’re no longer the central focal point of SEO.
3. SEO is something we need to do once and forget
It’s sad to witness organic search traffic fall gradually over time, but all too often that’s exactly what happens when no or very little effort is applied towards SEO. SEO needs to be constantly maintained mainly because of new content, new pages, new search algorithms, new technologies, link degradation, etc.
For a minority of web sites, SEO doesn’t need to be continuously invested in. This apply especially when their clientele comes mainly from mouth to ear and their website sole purpose is acting as a business card. For the rest of us, SEO efforts is essential.
More to come…