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Archive for category: seo

A new deadline from Google : 11/01/2015

A new deadline from Google : 11/01/2015

If, like us, you are getting tired or seeing giant popup ads preventing you from seeing content on websites, your agony will end soon!

A while ago, Google announced that they would give an important advantage to mobile-friendly websites along with other factors.  Google took another step towards promoting mobile-friendly websites:  they announced that sites should avoid showing app install interstitials that hide a significant amount of content on the transition from the search result page.

What does it mean?

It means that if a page that looks like this (right pic) when coming from search results, it will be penalized and be labeled as not mobile-friendly. Which is quite bad when it comes to ranking your your website into Google Search.

 

mobile-example-ad

 

Google provided a tool to test if a page is mobile-friendly or not.  We strongly advise you use it on your site and see if your website is SEO ready!

In other news, the new version of Google Chrome, will also change it’s behavior in the upcoming version: flash ads will be blocked by default.  Another great step towards a better user experience.

 

Myths and Misconceptions about SEO

Myths and Misconceptions about SEO

Not only some of the following ideas are extremely bad regarding SEO,  but they can also hurt you… A lot!

1. Keyword Stuffing

While some might think that keyword stuffing is good practice when it comes to ranking, it has been proved that the effects are actually opposite.  Search engines can easily tell when there is keyword abuse within a text.  The trick:  It has to sound normal…easy enough, no ?  There was a time when this worked pretty well.  Google is now more intelligent than ever and will see your content as unrelated if you are lucky or most likely see it as fake content.

keywords-stuffing

2. Meta Tags

A long time ago, some meta tags (particularly, the meta keywords tag) were a crucial part of the SEO process.  You would include one by one the keywords you wanted for your site to rank and when users typed in those exact terms, your page would come up in the search results.  This process was quickly abused to death, which naturally lead all major search engines to drop them as an important ranking factor.

meta-tags

On the other hand, some other meta tags, particularly the title and meta description tag, are crucial for SEO. Furthermore, the meta robots tag is an valuable tool for restraining crawler access. Consequently, while properly understanding the functions of meta tags is crucial, they’re no longer the central focal point  of SEO.

3. SEO is something we need to do once and forget

It’s sad to witness organic search traffic fall gradually over time, but all too often that’s exactly what happens when no or very little effort is applied towards SEO. SEO needs to be constantly maintained mainly because of new content, new pages, new search algorithms, new technologies, link degradation, etc.

organic-traffic-loss-analytics

For a minority of web sites, SEO doesn’t need to be continuously invested in.  This apply especially when their clientele comes mainly from mouth to ear and their website sole purpose is acting as a business card.  For the rest of us, SEO efforts is essential.

 

More to come…

 

A peek at new SEO Strategies for 2015

A peek at new SEO Strategies for 2015

Because the growth of the latest Google search algorithm called Hummingbird, Search Engine Optimization (SEO) experts and their clients have to adapt slightly their way of thinking.  Here are some of the strategies to adopt this year.

1. Mobile Friendliness

Mobile traffic have now officially exceeded desktop traffic on the web.   Google was always clear that they want  websites to provide the best experience to their users, and have recently started including a mobile-friendly annotation next to search results that are indeed mobile friendly.

You can use this official tool by Google to see if your website is mobile friendly

2. Goodbye Ranking Reports

Solely ranking for keywords doesn’t mean our SEO campaign is successful. This kind of report can be made to look impressive and many SEO firms will even target low competition keywords without value just to be able to say, “Your website is ranking in the top5!”  Beautiful PDF ranking reports don’t show if our SEO is working or not…  Your conversion rates, revenue, visits and ROI do.

Moreover, with the arrival of Hummingbird, Google is now focusing on key phrases and contextual language associated with our content, which is totally logical.  Ex:  “something on 4 wheels that runs on gas” is also a car.  Google knows it.

contextual-search

Whereas in the past it would simply match keywords to pages, it now considers context and user intent. This means that your content should contain conversational keyword phrases that prospects are more likely to use when searching for your services or products, as well as broader, semantic terms.

Additionally, ranking reports are not considered precise anymore because big part of internet users are constantly logged in, meaning their search results will be tailored to their search history, emails content and much more.

Because of all these reasons, we stopped using ranking reports as our primary indicator of SEO success.  On the other hand, we still rank groups of keywords so we can still follow the their efficiency along with multiple other factors.

3.  Strongly consider HTTPS

Google announced that HTTPS (Hyper Text Transfer Protocol Secure) had become a ranking factor and that encrypted websites would have a ranking advantage going forward. To encrypt your site, you’ll need to get an SSL certificate (not free, but can be found for cheap).  It may not suit every site on the internet, but it’s one of the new SEO strategies that is worth looking into.

4. Focus better on social media engagement.

Many small businesses sign up for every possible social media site and share their content everywhere.  This is a mistake if they can’t handle them.. which is the case for most.  Social media is now a legitimate marketing channel as well as an online customer service channel. Your social media audience expects your business to engage with them on a more personal level.

social-media-engagement

Instead of trying to be active on every social media platform available, focus on two or three and be extremely active and helpful. You will end up generating more leads, sales and revenue, and you will also build a very loyal following that will share your content. This benefits your SEO when new people are introduced to your website and even presents opportunities to earn links.

Contact us for a quotation or additional information